WE ARE BEING SAULALINSKYIZED! Change is brought about through relentless agitation and “trouble making” of a kind that radically disrupts society as it is. The organizer can never focus on just a single issue. He must move inexhaustibly from one issue to the next.
The organizer “must develop multiple issues,” (76) for “multiple issues mean constant action and life” (78). Alinsky explains: “A single issue is a fatal strait jacket that…drastically limits” the organizer’s “appeal,” but “multiple issues…draw in…many potential members essential to the building of a broad, mass-based organization” (120). The only “way to keep the action going” is by “constantly cutting new issues as the action continues, so that by the time the enthusiasm and the emotions for one issue have started to de-escalate, a new issue” has emerged “with a consequent revival” (161).
http://www.frontpagemag.com/fpm/184445/six-alinsky-rules
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