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What is the Michelin Man's "real" name? Horatio Bibendum Cornelius Veritably ******** Answer: The Michelin Man is regarded as one of the first true brand mascots. The iconic character debuted in 1894 with the name "Bibendum," though most people simply call him the "Michelin Man." The plump mascot might look like a pile of marshmallows, but he’s actually intended to represent a person made of tires. Back in the early days of automobiles, tires were white, which explains his color. Since his official introduction, Bibendum has taken on several different forms and roles, all while remaining one of the most recognizable brand ambassadors in the world.