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Which fictional supermarket owner asked his customers not to squeeze the Charmin? Mr. Potts Mr. Rogers Mr. Goodwin Mr. Whipple ******** Answer: Mr. Whipple was a fictional supermarket owner featured in over 500 television commercials for Charmin toilet paper from 1964 to 1985. The Charmin-obsessed store owner stalked his grocery store frequently, pleading with customers, "Please don't squeeze the Charmin!" The character was played by Dick Wilson, an actor who also appeared in many TV sitcoms, including Bewitched, Hogan's Heroes, and McHale's Navy. In 1979, Mr. Whipple was voted the most recognized face in North America, even beating out then-President Jimmy Carter.