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Love not the world, neither the things that are in the world. If any man love the world, the love of the Father is not in him.For all that is in the world, the lust of the flesh, and the lust of the eyes, and the pride of life, is not of the Father, but is of the world.It’s become evident that todays level of consumption and materialism are things which are unsustainable not only in preserving the gifts God has endowed to us on Earth, but in matters of the soul. The ‘love of the world’ mentioned in the passage is not a love and respect for God himself and his creation, but rather its opposite, that of a superficial love sanctioned only by a fear of departing with worldly pleasures. In today’s society, it is much easier to sink away from God in distraction, into things that grant but the most fleeting sensations. As Jesus remarked many times, we may see that Love of the Lord is the only true route to salvation, that the true measure of man is not what he may accumulate or have, his pride or possessions, but what he may be able to do without.